top of page
Client
Services
Year
Packaging | Campaign Design | Visual Identity
D & AD New Blood Awards
2024
[Challenge]
"Developing a branding strategy for a new non-alcoholic product line for the 'On The Rocks'. Faced with the challenge of reimagining a premium spirits brand as a non-alcoholic brand for the health-conscious Gen Z audience.
[Ideation]
Brand Story
Core Principles
With its superb non-alcoholic cocktails, On The Rocks Nought reinvents traditional cocktails. Each drink, which is made with the finest natural ingredients and environmental awareness, is an invitation to enjoy life's little pleasures. Celebrate with loved ones, friends, or by yourself, and relish the trip.
-
Open to All
-
Challenge Perceptions
-
Environmental Stewardship
-
Social Impact
-
Honest Communication
-
Genuine Connections
-
Innovation & Creativity
-
Experience-Driven
Logo Ideations
"A Tropical Adventure"
[Solution]
"On The Rocks Nought" Nought meaning Zero is the name of the new visual identity of the brand. The logo remains unchanged except for the addition of "Nought."
The typography is the same, no changes in the wordmark only an addition of "Nought". New color Scheme was made, Each flavor has a wide variety of colors being used, to evoke the taste, essence of nature and Tropical feel.
The vibrant hand-drawn illustrations of exotic fruits and spices perfectly complement the sleek cans of On The Rocks Nought. Together, they evoke the spirit of "Tropical Adventure" and invite consumers to explore a world of sophisticated non-alcoholic flavors. Their lively style reflects the brand's adventurous spirit, inspiring exploration and a journey into diverse flavors with every On The Rocks Nought cocktail.
Next Project
Felipe Pantone Book
This coffee table book captures Felipe Pantone’s hyperkinetic world through bold, high-contrast visuals. Blending digital aesthetics, glitch art, and kinetic patterns, the 8x11-inch landscape design embodies his dynamic, futuristic style.
Publication Design
bottom of page