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Client
Services
Year
UI UX | Branding
Self Design Project
2024
[Challenge]
Led the UI/UX design for Renoir, a platform addressing the challenges of fragmented online thrifting markets. By prioritizing trust, convenience, and community, a user-centric platform that fosters a seamless and enjoyable secondhand fashion experience was created.
What
is the problem?
62%
of the people received a thrifted item that was not as described or advertised.
39%
57%
of the people were dissatisfied with the customer service of the online thrifting community.
Who
is getting affected?
of the people were "somewhat" confident in the quality and authenticity of the thrifted item they purchased.
Negative Perception of Online Thrifting
-
Lack of Verification
-
Inconsistent Sizing
-
Increased Risk of Fraud
-
Online Thrifting Businesses
-
Students and young worker
-
Fashion-conscious individuals
Where
is the problem seen?
When
How
can it be solved?
-
Social Media
-
Online Marketplace
-
Individual Seller Websites
-
Rise of online shopping
-
Rising demand for sustainable and affordable fashion
-
Creating a user-friendly platform
"Streamlining online thrifting"
User Behavior Unveiled
did it become a problem?
Why
is the problem?
[Research]
Price
Condition
Authenticity
Convinience
Uniqueness
Rarity
Quality
Sizing
Shipping
User Experience
Trust
Safety
Sustainability
Ethical Practices
Accessibility
Inclusivity
Awareness
Reputation
Money
Money
User Experience
Product
Online Thrifting Businesses
Students and young professionals
Fashion-conscious individuals
Potential advertisers
Stakeholder Mapping
Keywords and Affinities
User Persona
Gautam Patel
Marketing Executive
BUYER
"Tech-savvy, fashion-forward professional with a passion for online shopping."
Goals
Age: 24
Location: Mumbai
Country: India
-
Trendspotter
-
Smooth Shopper
-
Shopaholic
-
Deal Hunter
-
Savvy Shoppper
Personality
Pain Points
-
Trend-conscious
-
Convenience-driven
-
Shopaholic
-
Price Sensitive but quality-focused
-
Information Overload
-
Impulse Buying
-
Shipping Delays
-
Return Hassles
Ronak Vaswani
Online Thrift Store Owner
SELLER
Goals
"Eco-conscious entrepreneur blending sustainable fashion with unique thrift finds."
-
Optimize inventory and shipping operations
-
Expand customer base nationwide
-
explore global markets.
-
Promote sustainable fashion and mindful consumerism.
-
Partner with eco-brands for new lines.
-
Boost followers and engagement on social media.
Age: 21
Location: Pune
Country: India
Personality
Pain Points
-
Entrepreneurial spirit
-
Fashion-forward and trendy
-
Strong advocate for sustainability
-
Creative and resourceful
-
Competitive market
-
Logistics
-
Building trust
-
Budget
[Solution]
Introducing RENOIR
"One Stop Thrift Shop"
Style Snips
"Get Style Snips from Your Favorite Thrift Store!"
Notifications
"Get notifications for drops, orders & more!"
Your Cart
"Multiple Finds, One Easy Cart."
Live Drops
"Catch the thrill of live thrifting with Live Drops."
Transparency
"Full transparency: See every detail before you buy."
Convinience
"No more hopping between apps. Your thrift favorites, all here."
Buyer's POV
Live selling
"Bring the thrill of live thrifting to your online store."
Manage Orders
"Effortlessly manage and track your orders from start to finish."
Your Stats
"Analyze your sales data and customer reviews to improve your business."
Show your Vibe
"Grow your audience and sales by sharing engaging content on Renoir."
Notifications
"Never miss a sale or milestone with timely seller notifications."
Seller's POV
Buyer's Screens
Seller's Screens
Curated, Trusted and Community-driven
"Clash Grotesk, Renoir's typography, blends modern versatility with readability. Spanning ExtraLight to Bold, it adapts seamlessly to UI and branding, reinforcing Renoir as a stylish, sustainable thrifting destination."
"Renoir's palette blends warm earth tones that evoke energy, trust, and timeless sophistication—mirroring its commitment to sustainable, accessible thrifting with a modern touch."
The Renoir logo, featuring a stylized "R" and the full brand name, embodies swiftness and efficiency. Its clean lines and modern aesthetic convey the platform's quick and user-friendly experience, making online thrifting accessible and enjoyable.
Next Project
OTR Nought
Redefining Suntory Global's 'On the Rocks' as a leading non-alcoholic spirit brand. Developed a new identity, campaign, and brand experience for their innovative product line.
Brand Advertising | Brand Identity | Brand Campaign
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